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IDEA Bank collaborates to host Small Business Summer Workshop Series

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Troy University’s IDEA Bank has partnered with the Pike County Chamber of Commerce and the City of Troy to launch a seven-part Small Business Summer Workshop Series to equip local business owners with the tools they need to succeed.

“Workshops were the top-requested resource on our recent survey to the business community, which received over 200 responses, so we quickly added seven to our summer schedule,” said Lynne Firmin George, Director of the IDEA Bank. “The entire city and county benefits when our local businesses are thriving, and supporting those business owners is a key part of the missions of the IDEA Bank, the Chamber and the City.”

The first session was held on Wednesday, June 5 and featured social media tips and tricks by Troy University social media manager Jonathan Sellers. The next two sessions, scheduled for Wednesday, June 12, and Wednesday, June 26, will feature Troy University Senior Director of Communications Matt Clower, who will present on how to effectively manage your social media efforts, and Dr. Charla Brown, Assistant Professor of Marketing and Entrepreneurship, who will discuss marketing strategies beyond social media.

Small business owners and entrepreneurs listen to the session during the Summer Workshop Series.
Aspiring and current business owners are encouraged to attend the Summer Workshop Series.

The June sessions all focus on marketing, while the July sessions will focus on finance-related topics, George said. Session leaders include Travis Colquett, President of Brantley Bank & Trust, Isha Tarver, Troy Bank & Trust Branch Manager, and Steve Grice, CPA and TROY accounting lecturer.

“This combination of bankers and scholars will bring discussions and tools related to understanding small business banking needs, budgeting and forecasting for sustained success, and maximizing profitability, in an effort to help attendees better understand their finances and build a healthy cash flow,” she added. “I hope individuals will leave these sessions with more confidence, new ideas and practical tools that they can start implementing immediately. My goal is for our business community to thrive together!”

Sessions will be held from 11:30 1 p.m. at the IDEA Bank downtown with lunch provided. The cost is $10 per session with full package pricing available and reduced costs for Chamber members. To register, click here.

To learn more about the IDEA Bank and to see the full schedule of events, click here.

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